Geneva International Motorshow 2018

Part of the content for Volkswagen's performance at the Geneva International Motor Show 2018 was delivered in the form of a new TV commercial that was shot in autumn 2017 in Zurich. During the show in Geneva, it was showcased on several LED screens of different sizes, including one with the dimensions of 20 m by 5.5 m. To accommodate this unusual format, the spot was embedded in a crowd animation that filled the entire length and width of the screen.

The 88th Geneva International Motor Show opens its doors to the public from 8 to 18 March. In the run-up, during the press days (6 and 7 March), the fair is the biggest event for representatives of the automotive industry, for managing directors of manufacturers and suppliers, renowned designers, analysts, political representatives, professional pilots and prestigious brand ambassadors. In front of about 10,000 media representatives, the exhibitors organize no fewer than 70 press conferences, which present individual mobility of today and tomorrow every 15 minutes. There are more than 110 world and European premieres announced; a number that will surely be surpassed in the end. © (Secure!)